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Volume I

Newsletter 2

Heff Communications News:


Google has another modification in process. Their last adjustment to their search engine was in June of 2005 and they called it "Jagger". This one began Just after the 2005 holiday season and is called "BigDaddy". It was rolled out to one data center on a temporary basis, taken down every night. But it is more than just a search results algorithm change. It is a modification to the entire data center infrastructure, as well as the results algorithm, as well as how it displays those results. But to a user, it is transparent. Google now has "BigDaddy" up full time on two of its data centers and is rolling it out to the others across the United States, and then the world!

 

What Size Should My Web Site Be?


First let's discuss physical screen size. It is one of the biggest errors seen. A web site should be designed to fit within an 800 by 600 screen. Market research shows that as of October 2005 that 52% of all users have their screen size set to 1024 x 768. A full 42% have their screen size set to 800 x 600. The difference, presumably, is those with newer, larger, or flat screen monitors and those with older 15", 17", and 19" monitors. 6% of the Internet viewers are set to something else, which could be older 14" and 15" monitors set to 600 x 480 and those who went wild with larger very expensive monitors like 21". So who do we design for?         ....Read More

Search Engine Registration


The Art of Search Engine Registration

As little as three years ago I was personally amazed at the number of people who thought you could come up with a web site, publish to a web hosting company, and the the world would beat a path to your door and you could make a good living off it, and maybe even get rich. Some were not that naive and knew you had to register it with a search engine to be found. They went to their favorite search engine and registered their web site. They may have even gone to a few others they were aware of and registered with them as well.  ........Read More

 

Basic WEB Design 101


First let's consider who should design your web site. Almost everyone knows that they now teach basic web design in High School! Today's teenagers are computer and network savvy. And with the addition of learning how to use graphic design software like Microsoft's FrontPage and Macromedia's Dreamweaver in high school, any teenager can design a web site. We have had several customers come to us with web sites designed by a neighbor's son or a teenager one of their children was dating, or some other teen they knew somehow. Many of them build graphically pleasing   ........Read More

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